Sport Management
Reza Shekari; Loghman Keshavarz; Morteza Rezaei Sofi
Abstract
The aim of the current research was to present a model of people's behavioral futures in the field of sports after the end of the Corona virus. This work was done by conducting a qualitative research of the grand theory type, which method is exploratory. In this research, it was analyzed through ...
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The aim of the current research was to present a model of people's behavioral futures in the field of sports after the end of the Corona virus. This work was done by conducting a qualitative research of the grand theory type, which method is exploratory. In this research, it was analyzed through literature review and exploratory interview regarding the presentation of the model, based on the method arising from the data and according to the method of Strauss and Corbin. To conduct the field interview, the statistical community of the research is experts and professors in the fields of sports management, sociology, psychology, who have published at least one research (research article, speech, research plan, authoring and translation of a book) in the field of the research topic. Had reached In order to identify these people, a purposeful sampling method was used. This sampling continued until theoretical saturation was reached and finally 19 people were selected as a sample. Finally, the categories were determined in the form of 13 categories and 48 conceptual codes and were placed in the heart of the 6 dimensions of the paradigm model. Factors such as individual and managerial factors have an effect on the behavioral consequences of people in the field of sports after the end of the corona disease. For this purpose, strategies have been proposed, and these strategies are affected by background conditions (sports culture before Corona and consumption of sports during Corona) and also by intervening conditions (economic, rules and regulations, and behavior). Implementation of the suggested strategies leads to economic, health and lifestyle consequences.
Sport Management
Majid Solimani; Abolfazl Farahani; Leila Ghorbani Ghahfarokhi; Hamid Ghasemi
Abstract
the purpose of this research was to develop a model of factors affecting customers' behavior in buying sportswear from online stores. The qualitative research method was chosen with the grounded theory approach. The statistical population of the research included two parts of human resources (managers ...
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the purpose of this research was to develop a model of factors affecting customers' behavior in buying sportswear from online stores. The qualitative research method was chosen with the grounded theory approach. The statistical population of the research included two parts of human resources (managers of online stores, online marketers, and expert professors in the field of digital marketing) and information sources (scientific, library, and relevant and reliable media). Sufficient number of interviewees and information sources were selected purposefully and based on reaching theoretical saturation (18 people and 25 documents). The research tool included semi-structured exploratory interviews along with a systematic library study. The validity of the tool was evaluated and confirmed based on the practical and scientific merit of the sample, the opinion of experts and the agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method (open, central and selective) was used with the foundation's data theory approach. The final conceptual framework included 59 components, 11 dimensions and 5 themes identified. Its themes and dimensions include addiction to online shopping (dimensions of addictive shopping behavior and pleasurable shopping), quality (dimensions of website quality, product quality and service quality), ease and cost-effectiveness of shopping (dimensions of ease and time saving and ease purchase), advertising (dimensions of product advertising and word-of-mouth advertising) and trust (dimensions of site credibility and sense of security). Based on the findings of the research, it can be said that the tendency of customers to buy sportswear from online stores can be influenced by individual factors, and paying attention to this issue can make sports stores more distinctive in attracting customers and consumers in the virtual space compared to other competitors
Sport Management
Daryush Marefat; mohsen sadeghi
Abstract
TV sports programs have a very high influence on the society, so ethics should be the priority of such programs and the factors affecting it should be investigated. Based on this, the present research was conducted with the aim of presenting a model of factors affecting media ethics in television sports ...
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TV sports programs have a very high influence on the society, so ethics should be the priority of such programs and the factors affecting it should be investigated. Based on this, the present research was conducted with the aim of presenting a model of factors affecting media ethics in television sports programs. This research was applied, quantitative and survey. The statistical population of this research was the employees of TV sports programs, and according to the large number of statistical population in the country and based on Cochran's formula, 384 people were randomly selected as a statistical sample. The tool of data collection in the present study was the standard questionnaire of Soltani et al. (2022). In order to analyze the data, two descriptive and inferential methods were used in SPSS23 and smartpls3.1.1 software environment. In the descriptive part, the demographic information of the subjects was described, and in the inferential part, the fitting of the model was done using the structural equation modeling test, as well as the examination of the model paths. All analyzes were performed at a significance level of 0.05. The research results showed that the research model has a good fit and individual, organizational and social factors have a significant effect on the media ethics of TV sports program employees. Based on the results of the research, in order to raise media ethics in TV sports programs, managers and relevant officials should pay attention to all individual, organizational and social aspects and avoid single-centered policies.
Sport Management
Seid Hossien Agha Seid Morteza; Tayebeh Sadat Zargar; bahram ghadimi; Akbar AFARINESH
Abstract
The purpose of this research was to design a model for creating capacities and political platforms in sports using the data theory of the foundation. The research method is analytical, for this purpose qualitative methodology was used. The research strategy was to use the theory arising from the data. ...
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The purpose of this research was to design a model for creating capacities and political platforms in sports using the data theory of the foundation. The research method is analytical, for this purpose qualitative methodology was used. The research strategy was to use the theory arising from the data. The participants in the research were 16 people, including sports management experts, experts from the Ministry of Sports and the National Olympic Committee. The field of study and having scientific publications related to the field of sports politics and diplomacy, having managerial positions and executive experience in the field of sports were among the indicators for selecting the initial list of experts, and the sampling strategy in the qualitative part was targeted and with maximum diversity or It was heterogeneity. Content analysis of interviews and coding were used to analyze the data. The research tool was open interview and the results were analyzed based on three stages of open, central and selective coding. The findings showed that streamlining, international seats, policy making and planning were the indicators of causal factors. The main phenomena included the position of the country's sports in the world, the political role of sports, the economic development of sports, the socialization of sports, and the development of international relations. The background factors were foundation, education and training of human resources, knowledge management. Also, intervening factors, including the relationship between foreign policy and sports, formed the relationship between domestic policy and sports.
Organizational Behavior Management
Mahboobeh Rouzbahani; Fateh Farazyani; Rosa SHahrokhi far
Abstract
The aim of the current research was to investigate the relationship between marketing intelligence and communication literacy with personal branding in trainers of fitness clubs Isfahan City. The method of the current research was a survey and correlation type, which was carried out with the approach ...
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The aim of the current research was to investigate the relationship between marketing intelligence and communication literacy with personal branding in trainers of fitness clubs Isfahan City. The method of the current research was a survey and correlation type, which was carried out with the approach of structural equations. The statistical population of this research was formed by all the sports trainers of the fitness clubs of Isfahan city in 1401. Sampling method was done as available and 260 were selected as samples. The research tools included 3 Islami's marketing intelligence questionnaires and colleagues (2013), Huang and Gimno's personal branding questionnaire (2011) and Ghasemi and Rasakh standard communication literacy questionnaire (2018). In order to analyze the data, Kolmogorov-Smirnov test and structural equation model were used. SPSS software version 24 and Smart pls software version 3 were used for data analysis. The results of structural equation path analysis showed that marketing intelligence on communication literacy with a path coefficient of 0.71 and t=12.93, marketing intelligence on personal branding with a path coefficient of 0.53 and t=5.85, and communication literacy on personal branding with Path coefficient 0.63 and value of t=7.42 had a positive and significant effect. For managers and trainers of fitness clubs, this research can provide a coherent point of view in managing the personal brand of sports coaches, and also provides a wide range of necessary management measures to improve the personal brand of sports coaches through improving communication literacy and marketing intelligence.
